CLASSES
Business Communications and Technology
A one-credit foundation course designed to assist students in developing technological proficiencies in word processing, spreadsheets, databases, presentations, communications, internet use, ethics, and careers using technology applications. The student organization, Future Business Leaders of America (FBLA), is an integral part of the curriculum and FBLA projects will be included in the course.
Entrepreneurship
This is a specialized business course designed to provide students with the skills needed to effectively organize, develop, create, and manage a business. This course includes business management and entrepreneurship, communication, and interpersonal skills, economics, and professional development foundations.
Law in Society
A one-credit course designed to provide students with the basic legal principles common to business and personal activities. This course is an overview of criminal, civil, contract, and consumer law. The student organization, Future Business Leaders of America (FBLA), is an integral part of the curriculum and FBLA projects will be included in the course.
Foundations of Business Leadership
This is a one-credit course that will help students develop and understanding of how academic skills in mathematics, economics, and written and oral communications are integral components of success in any career. Students will examine leadership and management materials to determine the impact on business, industry, law, and ethical behavior to determine how resources are managed in order to achieve the company’s goals.
Internet Marketing
This is a one-credit course which focuses on applying tools, strategies, and processes to communicate digitally with targeted customers. Emphasis is placed on creating, implementing, and critiquing online advertising, email marketing, websites, social media, mobile marketing, search-engine optimization, video/images, podcasts, and webcasts. Students will apply project management techniques to guide and control digital communications efforts. They will create and repurpose content for use in digital environments.
Sports and Entertainment Marketing
This is a one-credit course designed to offer students an opportunity to gain knowledge and develop skills related to the growing sports and entertainment industry. Sports Marketing addresses such diverse products such as the sporting event itself, it’s athletes, sports facilities, locations, sporting goods, personal training, and sports information. Students will develop skills in the areas of merchandising, advertising, public relations/publicity, event marketing and career opportunities related to the industry.
Advanced Sports and Entertainment Marketing
This is a one-credit specialized course designed to help students gain knowledge and develop skills in determining the economic impact of sports and entertainment events, price setting, research, marketing, positioning, product/service management, promotion and sales strategies. Throughout the course, students are presented with problem-solving situations for which they must apply academic and critical-thinking skills.